Media Writing and Journalism Course

• Techniques for news writing, reporting, and editing.
• Essentials of investigative journalism and storytelling.

Media Program Production

• Hands-on training in TV and online production.
• Basics of scripting, directing, and producing programs.

Digital Journalism

• Using digital tools to report and disseminate news.
• Engaging audiences through blogs, vlogs, and podcasts.

Digital Marketing Essentials

• Introduction to SEO, social media marketing, and email campaigns.
• Tools for creating and managing online advertisements.

Social Media Management

• Building and managing social media profiles for brands.
• Developing content calendars and analyzing engagement metrics.

Content Creation and Copywriting

• Writing compelling ad copy and blog posts.
• Designing engaging visual and video content.

Pay-Per-Click (PPC) Advertising

• Setting up and managing campaigns on platforms like Google Ads.
• Optimizing ad spend to maximize ROI.

Analytics and Performance Tracking

• Using tools like Google Analytics to measure website performance.
• Interpreting data for actionable insights.

Reputation Management

• Techniques to monitor and enhance online brand reputation.
• Addressing negative reviews and customer concerns.

Email Marketing Campaigns

• Creating effective email funnels and newsletters.
• Personalization and automation strategies.

Website Design and Development

• Basics of designing websites using WordPress or Wix.
• Integrating e-commerce and CRM tools.

Business Intelligence Courses

1. Introduction to Business Intelligence (BI)

• Overview of BI tools and technologies.
• Understanding data-driven decision-making.

2. Data Modeling and Management

• Techniques for organizing and structuring data.
• Basics of database design and normalization.

3. Data Visualization Techniques

• Creating dashboards and visual reports using tools like Tableau or Power BI.
• Choosing the right visualization for different datasets.

4. SQL for Business Intelligence

• Writing queries to extract, filter, and analyze data.
• Joining and aggregating datasets for deeper insights.

Predictive Analysis & Forecasting

• Using statistical models to predict trends and outcomes.
• Applying machine learning techniques in BI.

BI Tools Training

• Comprehensive training in tools like Power BI, Tableau, or QlikView.
• Hands-on projects to build end-to-end BI solutions.

KPI Development and Performance Metrics

• Identifying key performance indicators for business success.
• Tracking and improving operational performance.